Top 5 Social Networking Apps in Nigeria Q3 2023: Unified Platform Performance

In Q3 2023, the social networking app landscape in Nigeria showed significant activity across the top five applications. Data from Sensor Tower reveals interesting trends in weekly downloads, revenue, and active users on a unified platform, encompassing both iOS and Android users.

WhatsApp Messenger maintained a strong presence with weekly downloads peaking at approximately 400K in late July. Active user counts were consistently high, averaging around 44M throughout the quarter.

Telegram Messenger experienced a steady stream of downloads, reaching a high of nearly 200K in the last week of August. Revenue showed a gradual increase, peaking at about $2.7K in late August. Active users also saw an upward trend, culminating in over 6M by the end of September.

Facebook saw consistent weekly downloads, with numbers climbing to around 250K by the end of September. Revenue displayed a significant jump in mid-September, reaching over $3K. Active user numbers were robust, averaging above 22M throughout the quarter.

Threads showed a notable spike in downloads during its initial release week in early July with over 500K downloads, though numbers stabilized later in the quarter. Active users followed a similar pattern, peaking at around 500K before settling down to approximately 200K by the end of September.

Messenger maintained steady download numbers, with a peak of about 83K in the final week of September. Active users remained stable, consistently hovering around 12M throughout the quarter.

These insights reflect the dynamic usage and engagement with social networking apps in Nigeria. For more detailed analysis and data, visit Sensor Tower.